Merchant Mentor Session: Miaou
October 24 @ 6:30 pm - 9:00 pm
Founded in 2016 by Alexia Elkaim, Miaou was created out of a personal need for a novel pair of jeans with the perfect fit for her curvy body – something that seemed to be missing in the market.
The journey began with a single pair of pants – primarily focusing on embellishing jeans with a single detail: the grommet. This signature piece quickly gained traction and turned into a line of matching sets and introduced different fabrics into the mix.
The fashion label’s unique perspectives and aesthetic resonates amongst all women of different shapes, sizes, and cultures. With the brands’ muses Ashley Graham, Paloma Elsesser, Emily Ratajkowski, and Amandla Stenberg, Miaou continues to foster a community of women who embody the Miaou lifestyle.
Join us for this edition of Shopify’s Merchant Mentor Session, hosted by Jessie Andrews, to hear Alexia share her story about how she’s positioned Miaou as the leader of the female millennial brand, creating innovative platform to story tell and launch product.